Mainsocial is working hard to make next-level social software. What does that mean? It means software where the real relationships between people are a primary design focus. Until recently, using software has been something that you do by yourself. That's no fun.

Mainsocial was founded by Ben Nevile in August of 2007. Send us an email.

Hockey Pool is the most engaging interactive hockey destination on the web. More than half a million participants have played with friends, colleagues, and neighbours.

Click here to learn more about Hockey Pool.

Friend of the Month is an experiment in viral application distribution. How far can a simple idea go? What makes somebody want to associate themselves with an application? What is valuable in the context of the personal profiles created by the next generation of internet users?

Click here to use Friend of the Month.